Client
Category
Campaign Strategy
Content Production
Year
While Unrivaled’s internal team led creative direction, we collaborated closely through concept development, pre-production planning, on-set execution, and post-production to ensure a seamless rollout—especially critical in Year 2, when the campaign expanded from 2 athletes to 13.
Featured athletes included names like Azzi Fudd, Paige Bueckers, and Juju Watkins, with content deployed across Unrivaled’s social platforms, digital ads, website, in-arena jumbotrons, and physical retail activations. Our role was instrumental in adapting creative ideas to real-world execution—capturing high-quality content under tight schedules while preserving brand vision and athlete comfort.
Short vertical films starring the athletes, made for Unrivaled’s social platforms and digital ads.
Each athlete’s session ran on a tight schedule, from hair and makeup to the final portrait.
Portraits and group shots from the campaign shoots, as the roster grew from 2 athletes to 13.
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